In his recent blog post, Tom Anderson commented about the trends that the market research industry would witness in the coming year. One of the trend that he talks about is the effectiveness of research. He points out that research can be called effective when it significantly drives bottom line results. In one of my earlier posts titled “Real time updates: Companies want to know now!”, I highlighted the value of real time updates that will help companies analyze data at a faster speed. With a constant flow of data, companies can take decisions quickly that would impact the bottom line of the business.

Continue reading ‘MR techniques: to socialize or not to socialize’ »

The global market research (MR) industry has seen a decline in the past couple of years with revenues at $32.5 billion for the year 2008, according to a report by ESOMAR

Continue reading ‘Market Research: Shift from Reactive to Proactive’ »

Turnovers in research agencies are improving slightly, as per a survey conducted by MarketResearchAgencies.eu. The survey included 114 Market Research Agencies’ (MRA) members spread across the globe. Comparing the data from Nov’09 with a report published in May’09, only 45% of the agencies have experienced a reduction in turnover, compared to 60% in May’09.

Continue reading ‘Turnover in market research: Snail paced recovery’ »

In my post ‘Hear your customer’s tweet’ , I mentioned how companies and research agencies are looking to collaborate with small setups that have been tracking tweets or messages posted to social media websites in order to cull out information related to their company. Google recently launched ‘Google Social Search’ which will help users/companies not only track who is commenting what about a particular product/service but also help tracking comments from various social media websites based on the conditions set by the user. When I say conditions, it simply means that Google Social Search allows you to form groups of individuals whom you trust that will ensure guidelines are set for the kind of information is required from the search.

Continue reading ‘Google Social Search: Step in the right direction’ »

In one of my posts titled ‘Recession in market research industry: Pandemic or Infodemic?’, we looked at how the recession has affected the market research industry and what are the possible ways companies would like to re-invent themselves and keep the cash registers full: Ka-ching!!

Continue reading ‘Real time updates: Companies want to know now!’ »