December 29, 2009, 10:00 AM
Global market research biggies like Nielsen, TNS, IPSOS and Synovate have always been the water hole where all the Market Research Outsourcing (MRO) companies have been going to. Although the water has not dried, the water-hole has indeed become congested and competitive.
Continue reading ‘Market research outsourcing: shift in buyer landscape?’ »
July 1, 2009, 2:24 AM
Quality of work, data security and cultural differences are the key concerns for companies offshoring their market research activities. This is one of the findings of a research study by ValueNotes titled, “Market Research Outsourcing – Buyer Survey”.
Continue reading ‘Cultural differences keeping data collection clients at bay’ »
Tags:
buyers survey,
CATI,
challenges,
concerns offshoring,
cultural differences,
data collection,
India,
Indian,
market research outsourcing,
MRO,
report,
research,
ValueNotes,
vendors Category:
MRO Trends |
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