In his recent blog post, Tom Anderson commented about the trends that the market research industry would witness in the coming year. One of the trend that he talks about is the effectiveness of research. He points out that research can be called effective when it significantly drives bottom line results. In one of my earlier posts titled “Real time updates: Companies want to know now!”, I highlighted the value of real time updates that will help companies analyze data at a faster speed. With a constant flow of data, companies can take decisions quickly that would impact the bottom line of the business.

Continue reading ‘MR techniques: to socialize or not to socialize’ »

Global market research biggies like Nielsen, TNS, IPSOS and Synovate have always been the water hole where all the Market Research Outsourcing (MRO) companies have been going to. Although the water has not dried, the water-hole has indeed become congested and competitive.

Continue reading ‘Market research outsourcing: shift in buyer landscape?’ »

In my post titled ‘Recession in market research industry: Pandemic or Infodemic?’, I wrote about the effect of recession on the market research industry. It is clearly evident that the market research offshoring has taken a hit and corporates and market research agencies are evaluating avenues to cut costs without affecting productivity.

Continue reading ‘In-sourcing research: A strategic solution or cost-saving activity?’ »