The global market research (MR) industry has seen a decline in the past couple of years with revenues at $32.5 billion for the year 2008, according to a report by ESOMAR

Continue reading ‘Market Research: Shift from Reactive to Proactive’ »

Turnovers in research agencies are improving slightly, as per a survey conducted by MarketResearchAgencies.eu. The survey included 114 Market Research Agencies’ (MRA) members spread across the globe. Comparing the data from Nov’09 with a report published in May’09, only 45% of the agencies have experienced a reduction in turnover, compared to 60% in May’09.

Continue reading ‘Turnover in market research: Snail paced recovery’ »

The global market research industry has been under strain with budget cuts and layoffs seen in the past 1-2 years. The impact of recession on the market research industry has also had a spillover effect on the Indian offshore market research vendors that has made vendors go beyond standard market research service offerings (Market Intelligence)

Continue reading ‘Of global recession and strategic acquisitions’ »

In one of my posts titled ‘Recession in market research industry: Pandemic or Infodemic?’, we looked at how the recession has affected the market research industry and what are the possible ways companies would like to re-invent themselves and keep the cash registers full: Ka-ching!!

Continue reading ‘Real time updates: Companies want to know now!’ »

The usability of Digital TV or Direct-to-Home (DTH) services is now not just restricted to being a channel service provider. With an aim to become as interactive as possible, DTH service providers have been tying up with various internet websites and re-writing the very definition of ‘convenience’ for its customers. From ordering movies and pizza at the touch of your button (and a debit from your bank account) to booking travel tickets, jobs or even your better half, digital TV is really trying to do it all!

Continue reading ‘Digitally Connected!’ »

The H1N1 virus has created a hubbub since the time it has hit India. With the number of deaths rising in the country, people are doing all that they can to keep the flu away, be it following the doctor’s advise or new found belief in grandma’s home-made flu-be-gone concoctions! Companies around the globe have reacted in a similar fashion to the recession – Continue reading ‘Recession in market research industry: Pandemic or Infodemic?’ »