In my post titled ‘Recession in market research industry: Pandemic or Infodemic?’, I wrote about the effect of recession on the market research industry. It is clearly evident that the market research offshoring has taken a hit and corporates and market research agencies are evaluating avenues to cut costs without affecting productivity.

Continue reading ‘In-sourcing research: A strategic solution or cost-saving activity?’ »

In my post ‘Hear your customer’s tweet’ , I mentioned how companies and research agencies are looking to collaborate with small setups that have been tracking tweets or messages posted to social media websites in order to cull out information related to their company. Google recently launched ‘Google Social Search’ which will help users/companies not only track who is commenting what about a particular product/service but also help tracking comments from various social media websites based on the conditions set by the user. When I say conditions, it simply means that Google Social Search allows you to form groups of individuals whom you trust that will ensure guidelines are set for the kind of information is required from the search.

Continue reading ‘Google Social Search: Step in the right direction’ »