October 30, 2009, 2:01 PM
In my post ‘Hear your customer’s tweet’ , I mentioned how companies and research agencies are looking to collaborate with small setups that have been tracking tweets or messages posted to social media websites in order to cull out information related to their company. Google recently launched ‘Google Social Search’ which will help users/companies not only track who is commenting what about a particular product/service but also help tracking comments from various social media websites based on the conditions set by the user. When I say conditions, it simply means that Google Social Search allows you to form groups of individuals whom you trust that will ensure guidelines are set for the kind of information is required from the search.
Continue reading ‘Google Social Search: Step in the right direction’ »
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September 25, 2009, 10:58 AM
A “tweet tweet” here and a “tweet tweet” there, here a “tweet”, there a “tweet”, everywhere a “tweet tweet”! Since its inception in 2006, Twitter which is now being called the SMS of the internet has now become a worldwide phenomenon. A social networking and a micro-blogging technique (as quoted by media), twitters are being used by every Tom, Dick and Harry to celebrities ranging from actors to sports personalities to businessmen. So discussions (or as they are called tweets) range from what an individual person is doing/thinking/wanting to do to voicing their opinions about product/service/issue/likes/dislikes……In short, what can be done on Twitter is anyone’s guess. Boundaries are unlimited, except for the character limit of 140 
Continue reading ‘Hear your customer’s tweet!’ »
September 14, 2009, 3:59 PM
The usability of Digital TV or Direct-to-Home (DTH) services is now not just restricted to being a channel service provider. With an aim to become as interactive as possible, DTH service providers have been tying up with various internet websites and re-writing the very definition of ‘convenience’ for its customers. From ordering movies and pizza at the touch of your button (and a debit from your bank account) to booking travel tickets, jobs or even your better half, digital TV is really trying to do it all!
Continue reading ‘Digitally Connected!’ »
