September 14, 2009, 3:59 PM
The usability of Digital TV or Direct-to-Home (DTH) services is now not just restricted to being a channel service provider. With an aim to become as interactive as possible, DTH service providers have been tying up with various internet websites and re-writing the very definition of ‘convenience’ for its customers. From ordering movies and pizza at the touch of your button (and a debit from your bank account) to booking travel tickets, jobs or even your better half, digital TV is really trying to do it all!
Continue reading ‘Digitally Connected!’ »
September 7, 2009, 4:44 PM
“Ringing someone’s phone without warning and asking if they have 20 minutes to spend with you flies in the face of everything that’s going on in the world today. I barely have 20 minutes to spend with my daughter.” Says Jay Leve, CEO of polling firm SurveyUSA.
Continue reading ‘Telephonic and Online Surveys: Next is What?’ »
August 27, 2009, 12:44 PM
The H1N1 virus has created a hubbub since the time it has hit India. With the number of deaths rising in the country, people are doing all that they can to keep the flu away, be it following the doctor’s advise or new found belief in grandma’s home-made flu-be-gone concoctions! Companies around the globe have reacted in a similar fashion to the recession – Continue reading ‘Recession in market research industry: Pandemic or Infodemic?’ »
August 14, 2009, 5:26 AM
Of all the things I look forward to before the end of the current decade, India’s Unique ID (UID) project led by former co-chairman of Infosys, Nandan Nilekani, stands out (and stands tall). The task at hand is enormous and who better than Nandan Nilekani to lead the way.
Continue reading ‘‘U’nique-ID ‘S’olution ‘P’roposed’ »
July 22, 2009, 1:32 AM
With every passing festival, I seem to be getting more and more promotional offers and investment tips. I discussed this with my dad who has been in the banking industry for more than 30 years. He told me that 10-15 years ago, you would have been lucky if you received your bank statement on time.
Continue reading ‘Banking on analytics’ »
July 1, 2009, 2:24 AM
Quality of work, data security and cultural differences are the key concerns for companies offshoring their market research activities. This is one of the findings of a research study by ValueNotes titled, “Market Research Outsourcing – Buyer Survey”.
Continue reading ‘Cultural differences keeping data collection clients at bay’ »
