A “tweet tweet” here and a “tweet tweet” there, here a “tweet”, there a “tweet”, everywhere a “tweet tweet”! Since its inception in 2006, Twitter which is now being called the SMS of the internet has now become a worldwide phenomenon. A social networking and a micro-blogging technique (as quoted by media), twitters are being used by every Tom, Dick and Harry to celebrities ranging from actors to sports personalities to businessmen. So discussions (or as they are called tweets) range from what an individual person is doing/thinking/wanting to do to voicing their opinions about product/service/issue/likes/dislikes……In short, what can be done on Twitter is anyone’s guess. Boundaries are unlimited, except for the character limit of 140

Most importantly, companies around the world are using Twitter to track consumer responses about their company’s product/services or about any feedback related to a company’s website, logo or even the paint on the company’s HQ office building. Although tweets are unsorted comments posted by any one around the world, a collective feedback is largely valuable for companies to understand the ground realities of their online presence.

In a recent news article, Twitter looks to have attracted more investments for building a stronger capability in the market. One of the things that the company is planning to do after it acquires investment, is look at acquiring/partnering with small start-ups that have mushroomed over the past few months primarily to help firms manage their tweets. Here lies a huge opportunity for Twitter to cash in on their global presence and reach to the people and spin it off as a successful consumer behavior tool.

Consumer response in its crudest form is one of the strongest customer feedback modes for a company. Organisations also have an opportunity to consolidate feedback and tweet back to their consumers, keeping them informed and happy. A tweet for a tweet.