SourcingNotes’ Blog on Research & Analytics Outsourcing
Archive for the ‘Research and Analytics’ Category.
The global market research industry has been under strain with budget cuts and layoffs seen in the past 1-2 years. The impact of recession on the market research industry has also had a spillover effect on the Indian offshore market research vendors that has made vendors go beyond standard market research service offerings (Market Intelligence)
Continue reading ‘Of global recession and strategic acquisitions’ »
In my post ‘Hear your customer’s tweet’ , I mentioned how companies and research agencies are looking to collaborate with small setups that have been tracking tweets or messages posted to social media websites in order to cull out information related to their company. Google recently launched ‘Google Social Search’ which will help users/companies not only track who is commenting what about a particular product/service but also help tracking comments from various social media websites based on the conditions set by the user. When I say conditions, it simply means that Google Social Search allows you to form groups of individuals whom you trust that will ensure guidelines are set for the kind of information is required from the search.
Continue reading ‘Google Social Search: Step in the right direction’ »
In one of my posts titled ‘Recession in market research industry: Pandemic or Infodemic?’, we looked at how the recession has affected the market research industry and what are the possible ways companies would like to re-invent themselves and keep the cash registers full: Ka-ching!!
Continue reading ‘Real time updates: Companies want to know now!’ »
The booming Islamic finance (Shari’ah banking) industry is spreading across geographies and has seen its presence increase from a handful of countries to more than 75 countries. Changing norms and innovations to offer something more to the customers presents opportunities for IT and BPO companies to tap into a niche market within the BFSI sector.
Continue reading ‘Islamic finance: Outsourcing or Insourcing??’ »
Of all the things I look forward to before the end of the current decade, India’s Unique ID (UID) project led by former co-chairman of Infosys, Nandan Nilekani, stands out (and stands tall). The task at hand is enormous and who better than Nandan Nilekani to lead the way.
With every passing festival, I seem to be getting more and more promotional offers and investment tips. I discussed this with my dad who has been in the banking industry for more than 30 years. He told me that 10-15 years ago, you would have been lucky if you received your bank statement on time.
