Global market research biggies like Nielsen, TNS, IPSOS and Synovate have always been the water hole where all the Market Research Outsourcing (MRO) companies have been going to. Although the water has not dried, the water-hole has indeed become congested and competitive.

Continue reading ‘Market research outsourcing: shift in buyer landscape?’ »

The global market research (MR) industry has seen a decline in the past couple of years with revenues at $32.5 billion for the year 2008, according to a report by ESOMAR

Continue reading ‘Market Research: Shift from Reactive to Proactive’ »

The H1N1 virus has created a hubbub since the time it has hit India. With the number of deaths rising in the country, people are doing all that they can to keep the flu away, be it following the doctor’s advise or new found belief in grandma’s home-made flu-be-gone concoctions! Companies around the globe have reacted in a similar fashion to the recession – Continue reading ‘Recession in market research industry: Pandemic or Infodemic?’ »

Quality of work, data security and cultural differences are the key concerns for companies offshoring their market research activities. This is one of the findings of a research study by ValueNotes titled, “Market Research Outsourcing – Buyer Survey”.

Continue reading ‘Cultural differences keeping data collection clients at bay’ »