Archive for the ‘Market research trends’ Category.
January 13, 2010, 4:19 PM
In his recent blog post, Tom Anderson commented about the trends that the market research industry would witness in the coming year. One of the trend that he talks about is the effectiveness of research. He points out that research can be called effective when it significantly drives bottom line results. In one of my earlier posts titled “Real time updates: Companies want to know now!”, I highlighted the value of real time updates that will help companies analyze data at a faster speed. With a constant flow of data, companies can take decisions quickly that would impact the bottom line of the business.
Continue reading ‘MR techniques: to socialize or not to socialize’ »
December 21, 2009, 3:28 PM
The global market research (MR) industry has seen a decline in the past couple of years with revenues at $32.5 billion for the year 2008, according to a report by ESOMAR
Continue reading ‘Market Research: Shift from Reactive to Proactive’ »
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Comment
November 20, 2009, 12:04 PM
The global market research industry has been under strain with budget cuts and layoffs seen in the past 1-2 years. The impact of recession on the market research industry has also had a spillover effect on the Indian offshore market research vendors that has made vendors go beyond standard market research service offerings (Market Intelligence)
Continue reading ‘Of global recession and strategic acquisitions’ »
November 7, 2009, 10:06 AM
In my post titled ‘Recession in market research industry: Pandemic or Infodemic?’, I wrote about the effect of recession on the market research industry. It is clearly evident that the market research offshoring has taken a hit and corporates and market research agencies are evaluating avenues to cut costs without affecting productivity.
Continue reading ‘In-sourcing research: A strategic solution or cost-saving activity?’ »
September 25, 2009, 10:58 AM
A “tweet tweet” here and a “tweet tweet” there, here a “tweet”, there a “tweet”, everywhere a “tweet tweet”! Since its inception in 2006, Twitter which is now being called the SMS of the internet has now become a worldwide phenomenon. A social networking and a micro-blogging technique (as quoted by media), twitters are being used by every Tom, Dick and Harry to celebrities ranging from actors to sports personalities to businessmen. So discussions (or as they are called tweets) range from what an individual person is doing/thinking/wanting to do to voicing their opinions about product/service/issue/likes/dislikes……In short, what can be done on Twitter is anyone’s guess. Boundaries are unlimited, except for the character limit of 140 
Continue reading ‘Hear your customer’s tweet!’ »
September 14, 2009, 3:59 PM
The usability of Digital TV or Direct-to-Home (DTH) services is now not just restricted to being a channel service provider. With an aim to become as interactive as possible, DTH service providers have been tying up with various internet websites and re-writing the very definition of ‘convenience’ for its customers. From ordering movies and pizza at the touch of your button (and a debit from your bank account) to booking travel tickets, jobs or even your better half, digital TV is really trying to do it all!
Continue reading ‘Digitally Connected!’ »
September 7, 2009, 4:44 PM
“Ringing someone’s phone without warning and asking if they have 20 minutes to spend with you flies in the face of everything that’s going on in the world today. I barely have 20 minutes to spend with my daughter.” Says Jay Leve, CEO of polling firm SurveyUSA.
Continue reading ‘Telephonic and Online Surveys: Next is What?’ »
