In his recent blog post, Tom Anderson commented about the trends that the market research industry would witness in the coming year. One of the trend that he talks about is the effectiveness of research. He points out that research can be called effective when it significantly drives bottom line results. In one of my earlier posts titled “Real time updates: Companies want to know now!”, I highlighted the value of real time updates that will help companies analyze data at a faster speed. With a constant flow of data, companies can take decisions quickly that would impact the bottom line of the business.

Continue reading ‘MR techniques: to socialize or not to socialize’ »

Global market research biggies like Nielsen, TNS, IPSOS and Synovate have always been the water hole where all the Market Research Outsourcing (MRO) companies have been going to. Although the water has not dried, the water-hole has indeed become congested and competitive.

Continue reading ‘Market research outsourcing: shift in buyer landscape?’ »

The global market research (MR) industry has seen a decline in the past couple of years with revenues at $32.5 billion for the year 2008, according to a report by ESOMAR

Continue reading ‘Market Research: Shift from Reactive to Proactive’ »

The global market research industry has been under strain with budget cuts and layoffs seen in the past 1-2 years. The impact of recession on the market research industry has also had a spillover effect on the Indian offshore market research vendors that has made vendors go beyond standard market research service offerings (Market Intelligence)

Continue reading ‘Of global recession and strategic acquisitions’ »

“Ringing someone’s phone without warning and asking if they have 20 minutes to spend with you flies in the face of everything that’s going on in the world today. I barely have 20 minutes to spend with my daughter.” Says Jay Leve, CEO of polling firm SurveyUSA.

Continue reading ‘Telephonic and Online Surveys: Next is What?’ »