The content-technology tussle
It’s easy to dismiss technological alternatives to established time-tested tools as fads… And easier still, to get carried away by the sweeping power of technological innovation! Well, in this case I am referring to the Kindle, Sony reader and the ever-evolving e-reader clan and the writing off of paper and print. Critics across generational divides have strong opinions supporting both sides. Technology drove the music industry’s evolution and the fade-out of non-adapters. Will this be replicated in the publishing industry, evolving rapidly in a digital era?
