Indian writing in English in the trade category is becoming more accepted as also well-established, with acclaimed authors ranging from Naipaul, Rushdie, Vikram Seth to Jhumpa Lahiri and Kiran Desai. Indian English writing, if I may say, has arrived …! Apart from various other factors, the growing curiosity about different cultures and the stories of these characters has led to a growing readership… Imagining India undoubtedly interests…

Continue reading ‘Children’s books – An ignored area?’ »

Recently I had discussions with managers at some leading publishing companies to assess why there is hesitance to offshore some creative services – especially book cover design, illustrations, image design etc. in a big way. I find that most responses are ‘colored’ … with their perceptions about outsourcing and that too ‘outsourcing high-end’ work … Until … I spoke to a small UK-based publisher who was sold out on the concept of outsourcing and has over the last two years managed to offshore his entire production, design and even sub-editing! And is happy being an almost ‘one-man show’ at his UK office.

Continue reading ‘Offshoring Creative Services – The Fitment Factor’ »