Published January 2010
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STM/Academic segment has been the avant-garde in outsourcing and offshoring its
production services. Starting with outsourcing locally, publishing companies soon
set-up captives (shared services subsidiaries) in low cost geographies such as
India. As an offshore extension of operations, captives soon ceased to
provide the edge – in terms of cost, expertise and management. Outsourcing
gave way to offshoring, and STM/Academic service providers are probably the most
mature when dealing with outsourced (and offshored) publishing work. Offshoring
and outsourcing in the STM/Academic segment started In the UK with Macmillan setting
up their captive in India. However, over the years several US-based publishing
companies have started outsourcing and offshoring. Some of the top buyers of outsourcing
services in the STM/Academic segment include Springer, Elsevier, Pearson, Macmillan,
Wiley, Oxford University Press, and a whole range of mid-small publishing companies
in the US and UK. Since outsourcing as well as offshoring is quite well-entrenched
in the business model of the publishers operating in the STM/Academic segment,
it is of immense interest to understand and analyze buyer sentiments with respect
to outsourcing. An insight into buyer sentiment will help us answer a few questions
like: - What are the challenges faced by the industry and how has the
industry changed in terms of perceived challenges?
- What are the satisfaction
levels with outsourced/offshored services?
- What are the areas that still
need improvement?
- What is the buyer proclivity to outsource? Will smaller
companies outsource more? The following chapters delve deeper into all these aspects.
- How
has the industry shaped up in terms of functional areas outsourced? For example,
is there more demand for content (implying higher value services) or production
(low value high volume services)?
Research Methodology We
broke down the 237 responses as per segments to generate this report. We further
cross tabbed STM/Academic segment responses on the following:
- Profile
of the respondent
- Size of company and
- Geography
This
break-down provided us with granularity on various aspects such as challenges
faced, satisfaction levels, sourcing levels, cost savings, sourcing expectations,
etc. This has helped us develop a comprehensive understanding of outsourcing sentiments
within the segment.
Table of contents
| 1 Foreword | | 2 Research Methodology
2.1
Who took the survey?
2.2 Respondent break-down by company’s employee strength
2.3
Respondent break-down by company revenues
2.4 Respondent break-down by geography
2.5
Demography of Buyer respondents – STM/Academic
2.6 Where are the STM/Academic
respondents from?
2.7 Interest by smaller publishers | |
3 STM Industry – Brief Background
3.1 History of outsourcing in STM/Academic
publishing | | 4 Challenges faced by STM publishers
4.1
What are the perceived challenges for STM publishers?
4.1.1 Outsourcing can
make up for lack of in-house capabilities
4.1.2 Technology – not a very
strong driver
4.1.3 Does size impact the perception of “key challenge?”
4.2
Understanding outsourcing sentiments
4.3 Can outsourcing mitigate challenges
– which ones? | | 5 Satisfaction levels and expectations
5.1
Perceived cost savings – buyer perceptions
5.1.1 US and UK publishers’
perceptions
5.1.2 Publisher vs. management perceptions
5.1.3 Vendor perceptions
on cost savings
5.1.4 Are buyers satisfied?
5.2 What are the improvement
areas?
5.2.1 Improvement required in quality – View by revenues of respondents
5.2.2
Improvement required in quality – View by geography
5.2.3 Attention across
all areas – view by profile | 6 Will outsourcing
grow?
6.1 Proclivity to outsource
6.2 Where will the growth from?
6.2.1
Which publishers (by size) will drive offshore growth?
6.2.2 Which geography
will increase outsourcing, which will retard?
6.2.3 Where will increased sourcing
come from?
6.3 Preferred sourcing destinations
6.4 Which services will be
in demand? | 7 How will things shape up?
7.1 Service
provider checklist
7.2 Buyer checklist | 8 Annexure
8.1
Sourcing Prism | 9 About ValueNotes
9.1 Research Publications
9.2
Recent Custom Projects | List
of Tables and Charts
Exhibit 1: Break-down by position in the industry
Exhibit
2: Respondent break-down by buyer profile - Total
Exhibit 3: Break-down by
stakeholder profile
Exhibit 4: Respondent break-down by company size - Total
Exhibit
5: Respondent break-down by company size (manpower) - Tota
Exhibit 6: Respondent
break-down by revenues - Total
Exhibit 7: Respondent break-down by revenues
- Total
Exhibit 8: Respondent break-down by geography - Total
Exhibit
9: Respondent break-down by geography – STM/Academic
Exhibit 10: Respondent
break-down by company size (manpower) – STM/Academic
Exhibit 11:
Respondent break-down by company size (revenues) – STM/Academic
Exhibit
12: Share of STM in the publishing industry
Exhibit 13: Offshore buyers of
publishing services
Exhibit 14: Perceived challenges – STM publishers
Exhibit
15:Key challenges faced by STM publishers (by size of publisher)
Exhibit 16:
Perceived challenges – by geography (publisher revenues<$30m)
Exhibit
17: What does the industry feel about outsourcing?
Exhibit 18: What does the
industry feel about outsourcing? – by geography
Exhibit 19: What does
the industry feel about outsourcing? – by profile
Exhibit 20: What does
the industry feel about outsourcing? – by company revenues
Exhibit 21:
Can sourcing mitigate challenges?
Exhibit 22: Which challenges can be effectively
mitigated by outsourcing?
Exhibit 23: Cost savings – Overall buyer perceptions
Exhibit
24: Cost savings – Perceptions by size of company (revenues)
Exhibit 25:
Cost savings – US and UK publishers’ perceptions
Exhibit 26: Cost
savings – publisher vs. management perceptions
Exhibit 27: Cost savings
- Vendor perceptions
Exhibit 28: Overall satisfaction levels
Exhibit 29:
Will buyers continue to outsource?
Exhibit 30: Improvement areas
Exhibit
31: Improvement required in quality! – View by respondent geography
Exhibit
32: Improvement required in quality! – View by respondent geography
Exhibit
33: Improvement required in quality! – View by respondent profile
Exhibit
34: Improvement required across parameters! – View by profile
Exhibit
35: Outsourcing proclivity among publishers
Exhibit 36: Growth will come from
moderate to highly satisfied buyers
Exhibit 37: Outsourcing proclivity –
by company size
Exhibit 38: Outsourcing proclivity – by geography
Exhibit
39: Outsourcing to continue at current levels – by publisher location
Exhibit
40: Outsourcing increase by >25% – by publisher location
Exhibit 41:
Preferred outsourcing destinations
Exhibit 42: US buyers’ destinations
of choice
Exhibit 43: UK and Rest Of Europe - Buyers’ destinations of
choice
Exhibit 44: Asian buyers’ destinations of choice
Exhibit 45:
Proclivity to outsource functional areas
Exhibit 46: Service provider checklist
Exhibit
47: Buyer checklist
Exhibit 48: Sourcing Prism | - Please
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