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Product Packages	Actual Price	Discounted Price	Payment Option
Purchase two A reports, avail third A report at 30% discount	USD 897	USD 807	USD
	INR 45000	INR 37500	INR
Purchase three A reports, avail fourth A report at 60% discount	USD 1196	USD 1016	USD
	INR 60000	INR 47000	INR
Purchase two A reports, B report at 20% discount	USD 1197	USD 1077	USD
	INR 55000	INR 46000	INR
Purchase three A reports, B report at 40% discount	USD 1496	USD 1256	USD
	INR 70000	INR 55000	INR
Purchase four A reports, B report at 55% discount	USD 1795	USD 1465	USD
	INR 85000	INR 66000	INR
[Pre-booking offer] Purchase entire range (4A+B) at 30% discount	USD 1795	USD 1256	USD
	INR 85000	INR 55000	INR

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• Please note that all single report purchases are licensed for single use only
• All product packages are multi-license

About these reports

The publishing industry has been undergoing a transition. Starting with increasing costs of production and print, the industry is struggling to address the increasing demand of digital content as opposed to print. In the midst of this transition, the global economic slowdown prompted lesser spending by consumers and corporate spenders. Over the past few months, we have seen publishers try a variety of approaches – going digital, reducing print publishing, and cutting costs.In spite of these measures, one thing comes across very strongly – the industry is yet to find that one formula/method that addresses all their problems.

The lack of such a formula forced us to ask the question – will publishers outsource? Sure, some publishers already outsource certain aspects of their operations. But will they outsource more? Will they end up offshoring? And if they do want to outsource/offshore, what are the primary reasons for doing so? Are they hoping outsourcing will be the ‘X’ factor while re-defining their business model?

To understand and evaluate where the industry is heading, we ran a publishing survey to gain clarity on the following questions:

• Are more publishers considering outsourcing?
• What functional areas are publishers looking to outsource?
• What are the primary drivers for outsourcing?
• What are the cost savings publishers expect?

We would love to share a copy of the findings of the survey. Please follow this link.

Research Methodology

We broke down the 237 responses as per segments to generate segment specific reports. We further cross tabbed segment wise responses on the following:

• Profile of the respondent
• Size of company and
• Geography

This break-down provided us with granularity on various aspects such as challenges faced, satisfaction levels, sourcing levels, cost savings, sourcing expectations, etc. This has helped us develop a comprehensive understanding of outsourcing sentiments across segments. In addition, we have used segment-wise analysis to generate an overall (macro) understanding of the publishing industry.