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Wednesday, 30 July 2014
Greater insights through cross functional analytics for SMEs
Wednesday, 16 May 2012

The past decade has witnessed a paradigm shift in the way we view quantitative data. The ability to mould data and analyse results has become an important source of competitive advantage for companies worldwide. Analytics has grown as a key KPO service to assist companies to make better and more effective business decisions.

Small and Medium Enterprises (SMEs) have adopted analytics, as a solution for discrete functions within their organization. These departments process data stored and generated from their operations to gain insights within their functional areas. This “silo” approach does not feed into the SMEs’ overall strategy, which is critical for the senior management to make long-term decisions.

Larger companies, on the other hand, have a different approach. These firms examine all their business concerns, irrespective of which departments these issues stem from. After recognizing all these concerns, they apply analytics as a broader, cross-functional solution to address all these problem areas. The benefit of cross-functional analytics is that data from multiple sources and forms is analyzed in a central manner to bring out solutions for smaller business concerns and provide actionable decision making support for the company at a macro level. Leading and high performing companies such as AstraZenca, Tata Motors and Procter & Gamble are currently using cross functional analytics to improve their processes such as customer information management, sales strategy, enterprise support and pipeline management.

SMEs must take a page from their larger counterparts and adopt cross-functional analytics as a key outsourcing solution. These smaller companies have been hesitant in the past to adopt this solution as it requires greater commitment in terms of monetary investment and skill based resource allocation. This is where support from outsourcing service providers can help SMEs. Analytics service providers have the right technical know-how and expertise to aid smaller companies with their analytics support, in terms of technology assistance and manpower to process data and provide insights to senior management.

Service providers, have in the past, successfully helped larger firms achieve higher growth and reduce errors through cross-functional analytics solutions. Taking this strategy forward, analytics service providers can widen their customer base for cross-functional analytics services by including SMEs in their current and future customer base. The vast number of SMEs across verticals and their diverse business issues will prove to be a long-term, viable source of revenue for analytics service providers. As a leading KPO service provider, what are the customers that you target currently? What are the types of customers you plan to focus on in the near future? Share your inputs and views on these and other topics within the KPO segment by taking our survey .

- Sameer Murdeshwar, Analyst, ValueNotes Sourcing Practice


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