| Publishing outsourcing destinations: Perceptions and differences |
| Wednesday, 09 June 2010 | |
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In the outsourcing industry, India has been the frontrunner among the preferred destinations. Our survey among publishers ratifies this further. Out of a survey of over 240+ publishing service buyers, responses have indicated that India is followed by the US when it comes to publishing outsourcing, and the Philippines is the second most preferred ‘offshore destination' after India. The exhibit below illustrates this further:
Source: ValueNotes’ report, “Publishers and Outsourcing: Will outsourcing increase” However, there are differences in perceptions regarding preferred outsourcing destinations by different buyer geographies. We looked at preferences by publishing service buyer locations and broke it down as per preferred outsourcing destinations.
Source: ValueNotes’ report, “Publishers and
Outsourcing: Will outsourcing increase”
While a significant proportion of US-based publishing service buyers prefer India, the choices are quite diverse. From sourcing within the country to offshoring to Philippines, buyers seem spoilt for choices where outsourcing destinations are concerned. India is also a preferred destination for buyers in Europe and Asia, and the Philippines a distant second.
Some more differences are highlighted when we talk of segments within the publishing industry. Magazine publishers have a tilt towards Philippines, apart from India; educational segment has a preference for India and the US. India, Philippines and the US remain preferred sourcing destinations for buyers across segments. Our survey revealed that the preference of an outsourcing destination is highly dependent on the kind of work that is being outsourced. For example, India remains at the forefront of pre-press activities while China is established as a printing hub. Philippines on the other hand has a culture akin to that of the US and thus favorable for work that requires cultural nuances. While there are no drastic differences in where buyers source their work from, STM/Academic publishing segment has a stronger preference for India.
Interestingly, Indian publishing outsourcing vendors have competition not just in its traditional rival Philippines, but in the US also. Developing mutually beneficially partnerships with US-based vendors may be one way to tilt buyer preference more strongly towards India.
This article is based on our recently published report - “Publishers and Outsourcing: Will outsourcing increase”. For more details, please contact us at
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