| Indian Publishing Offshoring to Grow to $1.2 billion by 2012 |
| Wednesday, 29 April 2009 | |
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The current global publishing market (English language) is worth over $250 b. This includes publishers across domains like STM/academic, educational, legal, magazines, newspapers, etc. Apart from the traditional publishing segments, there has been a meteoric rise in the ‘publishers’ on the web as well as those dealing with content needs of the corporate segment like in-house magazines, manuals, brochures, catalogs, etc. Major international, STM publishers have been offshoring to India for over two decades; hence the ‘offshoring’ concept is not just well-established but is a key component of the production process for these publishers. Over the last few years, publishers in other segments have also begun to offshore to service providers in India and the Philippines. Evolution of Offshore Landscape Over the last decade, the offshore landscape has also evolved. Our recent study of the offshore publishing landscape has found that there are over 140 vendors in the Indian publishing offshoring industry. India continues to hold the largest share of offshored publishing services, contributing $660 m to the total $780 m total offshoring revenues from Asian countries (India, Philippines, Sri Lanka, Vietnam and China). Services offshored have also undergone a transition – from low value services such as tagging, editing existing designs, copy editing to high value services such as original designs, testing and assessments and e-learning tools. There has been an influx of technology in the industry that has enhanced productivity, workflow and most importantly reduced cost and turnaround time. Providers have transcended traditional vendor roles to develop partnerships with publishers to drive innovation, leverage costs and ideation. India’s total revenue from publishing offshoring, which includes STM, academic, legal and other segments (corporate, magazines, etc.) have been estimated at $660 m in 2008. Overall, the industry has grown by 22.5% p.a. over the last two years. Future Scenario The current economic condition notwithstanding, the publishing offshoring industry is set to grow. We believe that overall offshoring in publishing services to India will grow at an estimated growth rate of 15% till 2010, and 20% p.a. thereafter till 2012. The industry is expected to cross $1.2 b in revenues by 2012.
Offshore revenue growth ($ m)
Source: ValueNotes Report on Offshoring in the Publishing Vertical: 2009
While the STM/Academic and educational publishing segments will continue to be the bulk of offshoring to India, there will be greater traction in other segments such as magazines, corporate/B2B publishing, etc.Going forward, there will be increased thrust on technology adoption which may impact employee growth rates. However, we believe that by 2012, total employee strength in Indian publishing BPO industry will cross 55,000 from the 35,550 in 2008. The above article is based on the recently released report by ValueNotes, “Offshoring in the Publishing Vertical: 2009 ”. The report tracks the publishing outsourcing space comprehensively and also provides a detailed vendor analysis with a list of frontrunners. To know more about the report, contact Rakhi at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it |
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