• For example in banking, entry of private and foreign banks has elevated the benchmarks for service quality and delivery. Therefore, 24/7 customer support and aggressive marketing are a given. But traditionally, several of the Public Sector Banks (PSBs), have not focused on building a marketing function. Today, these banks are increasingly using outsourcing to quickly scale up their marketing function to match that of foreign and private players.
• Over Rs. 1200 b ($30 b) worth investments are planned in the retail sector over the next five to seven years. As several of the large players like Reliance Retail, Bharti-Walmart, Mahindra & Mahindra, Parsvnath, DLF, Jubilant group and foreign retailers like Marks & Spencer roll out their retail plans, they remain focused on maintaining a lean back end to maintain lower operational costs. Focusing on the core has been a prime driver for outsourcing initiative of these companies.
• With increasing crude prices, aviation companies are under tremendous pressure to cut costs and not increase the price. Airlines thus have no option but to enhance productivity and platform based BPOs like Kale consultants have come to aid.
• Insurance companies, which are expanding aggressively in new cities and launching new products - time to market is ever more critical. Outsourcing in the marketing and pre-sales activities has helped insurance companies roll out business across multiple locations within a short time frame.

While the opportunity is huge, growth in outsourcing from domestic market will be driven by ability of the vendors to address "pain areas" of these companies. A "one size fits all" approach cannot be applied, as all industry verticals are experiencing rapid growth and are at different phases of maturity with their unique business needs.