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Friday, 10 February 2012
Indian BPOs Shop Globally
Wednesday, 27 August 2008

While the debate on the US slowdown negatively impacting the Indian outsourcing industry continues, the cash rich Indian vendors are aggressively acquiring overseas companies. This is a growing trend despite cost pressures and rising inflation on the home turf. With slowdown in the US economy bringing down the valuations of BPOs, acquisitions by the Indian outsourcing vendors are gaining traction. Some of the recent acquisitions by Indian service providers are given in the table below:

 

 Acquirer _ Indian service provider 
 Acquiree company
 Comments
 Infosys 
UK-based Axon Group Will strengthen its capability for offering transformational services
 Genpact
GE Money's delivery center in Guatemala City The acquisition will enhance its Latin American presence beyond Mexico and enable providing services in Spanish.
 Aegis
US-based PeopleSupport Deal value: $250 m. The acquisition will allow Aegis BPO to deliver onshore, nearshore, and offshore BPO services or a combination of customized solutions.
 Quattro
UK-based Babel Media The deal size is undisclosed but it estimated to be in the $100-120 m range. 
 HCL Technologies
UK-based Liberata Financial Services (LFS) Will help HCL penetrate the British life and pensions industry with capabilities across the value chain.
 WNS
UK-based Aviva Global Services (AGS) Deal value: $228 m. The transaction has strengthened the position of WNS and will improve the company's service offerings 
 Cognizant  
US- based Strategic Vision Consulting (SVC) Will strengthen Cognizant's consulting and system integration capabilities 
 WNS
 Business Applications Associates (BizAps) Will help WNS in improving the transformation of F&A shared services functions for clients across the globe.

Apart from these, several other BPOs have plans to acquire companies based in US and UK. HTMT for example, has set aside a huge kitty for this purpose. Genpact is also reportedly looking at acquiring BPO, technology or even IT companies within the range $50 m to $400 m.

What is driving overseas acquisitions?

In their aspiration to build global service delivery capabilities and capture a greater share in the market, Indian vendors are left with few options. On the operational front, building capabilities in multilingual services - especially in Scandinavian and Latin American market or providing services that can be outsourced but cannot be offshored are driving these acquisitions. Boosting profitability by moving up the value chain or by building specialization are compelling tactical motives, hence strengthening onshore presence has emerged as a strategic imperative behind these acquisitions.

Owing to rising costs and competition, there is an increasing pressure on higher productivity while improving quality amongst Indian delivery centers. The BPOs are focusing on building a new paradigm that can command a premium on quality rather than providing minimal acceptable quality at cheapest price. This has led to a shift in focus from merely increasing manpower to enhancing value provided to client.

A slowdown in the US economy is enabling a 'value-for money' pricing for the acquisition deals. Among all other benefits, overseas acquisitions indirectly provide the much required productivity enhancement while increasing topline. However, just because these acquisitions are cheap does not ensure that they will work. Although they are attractive bets in the short run, its how these acquisitions are transformed to create greater value for the client that will decide their success in the long run.

 


 
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