The information media industry has arguably been the most impacted segment thanks to the growth of ICT, especially the Internet. The printed thick volumes of yellow pages are no exception. Yellow pages usage among people below 50 years will be nil in the next five years, prophesied Bill Gates recently. Google and several other search engines now provide telephone number services, detailed maps and directions of area wise searches, which were earlier the exclusive domain of Yellow Pages companies. Gates’ prediction appears to be a pessimistic prediction and may not spell doomsday for the Yellow pages print publishers, however there will be a need to address the growing clout of the Internet.

Despite the growth of the web media, the print yellow pages industry has been growing at around 2.5-3.5% per annum. The worldwide directory publishing market was over $31 billion in 2006, according to Simba Information. The US makes up for approximately half of the global directory publishing market.

This is an extract from the Update Newsletter to our report "Offshoring in the Publishing Vertical". The newsletters are sent complimentary with the report.

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