| Newspapers: Emerging offshore imperative |
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The newspaper publishing industry, which accounts for a significant chunk of the global publishing market (est. > $250 billion) is reeling under pressure from various quarters. Every spoke of the traditional model of running a newspaper – news-gathering, writing, editing, composition, advertising, print and delivery is undergoing a phenomenal change – thanks to the convergent impact of technology and globalization. Till early nineties, leading newspapers invested primarily in the print medium. This dependence on print and sluggishness in adapting to the communication revolution has affected the newspaper publishing industry. At the same time new publishing opportunities have emerged in the digital media. This is an extract from the Update Newsletter to our report "Offshoring in the Publishing Vertical". The newsletters are sent complimentary with the report. To purchase the report, click here. Related Items: |
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Outsourcing revenues from the Indian banking industry are estimated at Rs. 4 b for FY08