The newspaper publishing industry, which accounts for a significant chunk of the global publishing market (est. > $250 billion) is reeling under pressure from various quarters. Every spoke of the traditional model of running a newspaper – news-gathering, writing, editing, composition, advertising, print and delivery is undergoing a phenomenal change – thanks to the convergent impact of technology and globalization. Till early nineties, leading newspapers invested primarily in the print medium. This dependence on print and sluggishness in adapting to the communication revolution has affected the newspaper publishing industry. At the same time new publishing opportunities have emerged in the digital media.