An Executive Briefing based on an exhaustive research study of the Indian Market Research Outsourcing (MRO) industry, conducted by ValueNotes.
January 31, 2008
Hotel Orchid, Vile Parle, (Near Domestic Airport), Mumbai
10.00 am to 12.30 pm (followed by lunch)
About the Executive Briefing ValueNotes, a leading research firm on outsourcing and offshoring has recently completed a comprehensive research exercise to understand the market dynamics, opportunity and Indian vendor landscape of the MRO industry. The downward pressure on costs, shortening research cycles, and the increasing use of technology in market research drove early adopters to outsource some of their market research activities with the prime motive of maintaining profitability. Over a period of time, offshoring of market research has matured into a full-fledged knowledge industry, with India being on the forefront due to its abundant low-cost skilled manpower, domain knowledge and the ability to scale. Today, the Indian MRO space consists of around 100 mid-sized and small vendors, most of whom offer non-market research services as well. However, interestingly, the leaders in the category are largely market research-focused firms and not necessarily the diversified BPO and KPO firms. Going forward, Indian MRO companies are poised to move from research back-office operations to becoming strategic partners in executing research. The competitive and dynamic nature of the industry necessitates knowledge of the global environment, drivers and inhibitors, structure and future potential. This briefing endeavors to provide executives within and outside the MRO industry with actionable insights into the industry's competitive landscape.
Why You Should Attend
This briefing will help you understand the following about the MRO industry:
- An overview of the global market research market, and outsourcing trends;
- The market research value chain and offshore-ability potential;
- The evolution of the captive and third party landscape in MRO;
- Competitive analysis and SWOT of third party vendor segments, and the capabilities of key players;
- Analysis of key industry issues such as manpower crunch, client expectations, and technology;
- Current and future trends and insights;
- Market size and growth projections.
Who Should Attend? This exclusive executive briefing will be relevant to top and senior management at MRO vendor companies, domestic market research firms, buyers of market research, IT/BPO/KPO firms that are evaluating the potential that the MRO has to offer, consultants, venture capitalists and investors, and other industry observers looking to gain a strategic overview of MRO in India.
Registration Fees Rs. 4,500
(Avail an early bird discount of 20% for registrations before 20th January 2008) Please note that seats are limited, and will be offered on a first-come, first-served basis, hence we advise you to send in your registration as early as possible. | 
