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Thursday, 18 March 2010
Research Methodology

The ValueNotes Sourcing Practice uses a proprietary bottom-up research model for its publications. The methodology consists of a combination of primary and secondary research, each validating the other.

Data Collection
Continuous tracking of news, events and trends from all over the world
Data obtained are sorted and classified into various heads – industry, segment, company, etc. Information is continuously updated and maintained in templates.

Desk research using advanced search techniques

Continuous tracking is supplemented with subject-specific research including analysis from various sources, opinions, interviews and publications available on the topic.

Extensive primary research
We conduct face-to-face as well as telephonic interviews with industry leaders and experts, consultants, top executives of BPO firms, and sourcing decision makers in top organizations around the world. All primary research is based on carefully drafted and tested questionnaires or discussion guides.

Data Analysis
Data is collated and analyzed by our research team dedicated to outsourcing and offshoring research. Considerable time and effort is spent on validating and authenticating findings.

Market size and other numbers presented in this report are estimated through aggregation, rather than a top-down approach, which makes possible granular level analysis using data and information from individual vendors and buyers.

Company profiles presented in the report are based on published sources such as annual reports, company press releases, news reports from reputed publications, and on insights obtained from our primary respondents.

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