The Analytics service guide

The Analytics KPO segmentThis is the second blog post in a nine-part series detailing the various services and sub-services within select segments in the KPO industry. The first blog post presented the service offerings in the Publishing Outsourcing KPO segment. In this blog post, we discuss the services and sub-services offered by Analytics service providers. The segments we will be covering are listed in the exhibit “KPO segments”.

We believe that a clear delineation of which sub-service belongs under which service category is imperative. Buyers often are confused as to what constitutes a complete value-chain for a segment, and which sub-services can be expected by a service provider in a certain service offering.

Analytics is an emerging KPO service offering. It is increasingly being bundled with other KPO segments by service providers. For instance, a Marketing Services provider could start offering the Analytics sub-service of ‘Marketing ROI’, among many others. There are plenty of niche service providers too, which cater to one vertical, such as the Telecom industry.

The exhibit below depicts ValueNotes’ understanding of the Analytics KPO segment, and the categorization of service and sub-services within it.

Services and sub-services in Analytics

Services and sub-services in Analytics

We welcome your insights regarding the completeness of the services listed in the exhibit above and, more importantly, your position in the Analytics KPO segment. If you wish to share your company’s portfolio offering, please take our Annual KPO Service Provider Survey online or using a form fill-able PDF.

Watch this space for our next blog post which will discuss the Legal Process Outsourcing (LPO) segment, and the classification of services and sub-services within that space.

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