Posts tagged ‘service providers’

Why is the outsourcing of publishing services still taboo?

In the recent months, we have been studying the effect of the digital market on the publishing industry. Across segments and geographies, publishers are experiencing challenges centered on costs, resources and technology that have made it necessary for them to re-invent their business models.

Of the 200+ publishing professionals we outsourcinginterviewed, we found that close to 4 in 5 publishers are either outsourcing or considering outsourcing publishing services. So, if the whole industry is pretty much outsourcing technology, back office processes and industry specific publishing services, why is it still taboo? Perhaps some context would help.

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So where is the talent hiding?

Publishers lament the lack of skills when it comes to offshoring complex copy-editing to India. Some complain that even simpler, less complex copy-editing jobs are difficult to procure at the same level of proficiency that a US/UK-based counterpart can achieve. Service providers admit to the huge challenge of finding the right guy for the job, and more importantly keeping him there. The talent gap is evident… solutions are elusive! Apart from intensive on-the-job training provided by most service providers, other steps have been tried and proved useful, some of which include:

- Setting up training arm within the company to develop and absorb trained manpower

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