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Posts tagged ‘self-publishing’
A few days ago, Seth Godin, marketing guru and best selling author, decided to part ways with his publisher, Portfolio, to self-publish. So, why did Seth decide to self-publish? And more importantly, how much money does he stand to make?
So, why did Seth decide to self-publish?
Continue reading ‘How much will Seth Godin earn by self-publishing?’ »
A question that has been playing on my mind for sometime. Authors and writers have depended on publishers for production, printing, distribution, marketing and promotion of their content. However, the rise of the digital market is challenging the traditional author-publisher relationship.
The traditional relationship between authors and publishers centered on the capital outlay required to create, print and sell books. Publishers would provide authors with advances, bear the expenses of producing, printing, distributing, marketing and promoting the books. Proceeds from the sales of the book were largely the publisher’s and a portion of it goes to the author as royalty. The value of the publisher, thus, centered on printing and selling the books.
