The State of Sourcing

The publishing industry has been undergoing a transition. Starting with increasing costs of production and print, the industry is struggling to address the increasing demand of digital content as opposed to print. In the midst of this transition, the global economic slowdown prompted lesser spending by consumers and corporate spenders.  Over the past few months, we have seen publishers try a variety of approaches – going digital, reducing print publishing, and cutting costs.

In spite of these measures, one thing comes across very strongly – the industry is yet to find that one formula/method that addresses all their problems. The lack of such a formula forced us to ask the question – will publishers outsource? Sure, some publishers already outsource certain aspects of their operations. But will they outsource more? Will they end up offshoring? And if they do want to outsource/offshore, what are the primary reasons for doing so? Are they hoping outsourcing will  be the ‘X’ factor while re-defining their business model?

Continue reading ‘Will publishers outsource?’ »

It’s easy to dismiss technological alternatives to established time-tested tools as fads… And easier still, to get carried away by the sweeping power of technological innovation!  Well, in this case I am referring to the Kindle, Sony reader and the ever-evolving e-reader clan and the writing off of paper and print. Critics across generational divides have strong opinions supporting both sides. Technology drove the music industry’s evolution and the fade-out of non-adapters. Will this be replicated in the publishing industry, evolving rapidly in a digital era?

Almost everyone in the industry is trying to make sense of what lies ahead… Which technology will emerge stronger and which one will bite the dust?  Will e-readers replace print books entirely? Where will the industry head to if it doesn’t toe the line?

Continue reading ‘The content-technology tussle’ »

Over the last few years, there has been a trend among Indian service providers to build complementary capabilities by acquiring smaller publishing service companies in the US. Naturally, the all-time-low valuations have helped seal deals faster for service providers, who are looking to complete the missing piece of ‘high-value content’ in the end-to-end service provider puzzle.

Some of the recent acquisitions include: Continue reading ‘Small and niche – make a good fit’ »

Indian writing in English in the trade category is becoming more accepted as also well-established, with acclaimed authors ranging from Naipaul, Rushdie, Vikram Seth to Jhumpa Lahiri and Kiran Desai. Indian English writing, if I may say, has arrived …! Apart from various other factors, the growing curiosity about different cultures and the stories of these characters has led to a growing readership… Imagining India undoubtedly interests…

However, this acclaim, honor as well as the moolah has eluded children’s writers in India – Are there fewer authors/publishers focused on publishing for children? Or is there a dearth of larger readership, or even a complete lack of understanding of the global market? With shrinking borders across nations and increasing globalization, there is growing curiosity regarding other cultures. I wonder why the Indian publishing industry does not consider children’s books as a viable opportunity for the domestic market as well as for exports. What about fresh stories in the contemporary Indian backdrop? Instead of repackaged old fables and traditional tales. Selling aggressively within your own market and some other can open up possibilities for collaboration in various ways. Translating work from other countries, getting your work translated to adapt and reach out… there can be limitless opportunities to learn and grow… profits ultimately! And in the bargain, it’s not just the publishers, but children the world over that stand to gain…

Continue reading ‘Children’s books – An ignored area?’ »