January 20, 2010, 5:00 pm
The newspaper and magazine segments are the largest contributors in revenues to the global publishing industry – contributing close to 52% of global publishing revenues. It would therefore be safe to assume that of all the challenges faced by the industry, none would be as altering (in terms of revenues) as the challenges faced by these two segments. The newspaper and magazine segments have already lost considerable revenues on account of dip in ad revenues. This is directly attributable to the global economic slowdown, which has led to decrease in consumer and corporate spending.
Continue reading ‘Magazines: Ad-ing up the losses’ »
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cost cutting,
cost pressures,
digital ads,
hybrid model,
magazine publishing,
magazines,
MPA,
newsweek,
offshoring,
Outsourcing,
preventive sourcing,
printing,
publishers,
publishing,
publishing offshoring,
Publishing outsourcing,
ValueNotes,
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Publishing Industry,
Publishing outsourcing,
Publishing Practice |
Comment
August 13, 2009, 12:15 am
The outbreak of swine flu has sent countries, cities, people, media, the bureaucracy and governments across the world in a frenzy. In the context of publishing, the swine flu threatens to disrupt sourcing to countries such as India and Philippines.
So what can publishers do to counter potential disruptions in their sourcing?
Starting with in-house resources, the management has to draw contingency plans and preventive measures to ensure that workflows don’t get disrupted at any point. A few contingent plans include enabling employees to work from home, ensuring adequate cover in the form of temporary hires, or shifting workload to other offices.
Continue reading ‘When pigs fly…’ »
