Holiday season cheer for publishing outsourcing with meteoric rise in demand for e-book services
There has been quite a brouhaha over the impact of tablets and e-book readers in our lives over the past couple of years. With the iPad series being the clear front-runners, the other game-changers are Amazon’s Kindle series and the Nook by Barnes & Noble. All the potential talk over how these will have a massive influence on media, marketing and publishing is explained by the fact that Amazon and Barnes & Noble have each decided to put another 4-5 million tablets each into the market in 2012.
This holiday season, consumers are looking at buying and gifting another transformational format for the media and entertainment industry – the e-book. With the foundation being built slowly over the past two years, the e-book industry is now unleashing its full marketing potential to convince tablet owners to make the “digital switch” from traditional hard covers and paperbacks to its electronic form. Amazon and B&N have already established their proprietary e-book formats and dozens of other publishers are getting on-board to digitize their output.
