There has been quite a brouhaha over the impact of tablets and e-book readers in our lives over the past couple of years. With the iPad series being the clear front-runners, the other game-changers are Amazon’s Kindle series and the Nook by Barnes & Noble. All the potential talk over how these will have a massive influence on media, marketing and publishing is explained by the fact that Amazon and Barnes & Noble have each decided to put another 4-5 million tablets each into the market in 2012.
This holiday season, consumers are looking at buying and gifting another transformational format for the media and entertainment industry – the e-book. With the foundation being built slowly over the past two years, the e-book industry is now unleashing its full marketing potential to convince tablet owners to make the “digital switch” from traditional hard covers and paperbacks to its electronic form. Amazon and B&N have already established their proprietary e-book formats and dozens of other publishers are getting on-board to digitize their output.
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The e-book market is still hazy at best, and the influx of e-book readers is not helping publishers and readers. To get a better sense of how many e-book readers are out there, I did a Google News search. There are close to 1500 articles from the start of this year – an indicator of the flurry of activity that the device space has seen. (In all fairness, a significant proportion of them might be from Apple and the iPad). I am amazed at how many e-book readers are already out there or are due for launch. Many gadget companies have already started looking at this space and are accordingly launching their products. I have listed a few of the e-book readers that I have come across. (Do let me know if I missed any)
Amazon Kindle, Sony Reader, Barnes and N0ble Nook, Apple iPad, Plastic Logic, InfiMedia Pi, Asus, Lenovo, Acer, Samsung, Neonode, BeBook, Spring Design Alex, Aluratek Libre, Yinlips, Teclast K3, Oppo Enjoy, Hanlin, Cube, iRiver, Interead Cool-er, Elonex, Bookeen Cybook Opus, Onyx BOOX, QuokkaPad, Hanvon, IREX, Copia
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