January 20, 2010, 5:00 pm
The newspaper and magazine segments are the largest contributors in revenues to the global publishing industry – contributing close to 52% of global publishing revenues. It would therefore be safe to assume that of all the challenges faced by the industry, none would be as altering (in terms of revenues) as the challenges faced by these two segments. The newspaper and magazine segments have already lost considerable revenues on account of dip in ad revenues. This is directly attributable to the global economic slowdown, which has led to decrease in consumer and corporate spending.
Continue reading ‘Magazines: Ad-ing up the losses’ »
Tags:
cost cutting,
cost pressures,
digital ads,
hybrid model,
magazine publishing,
magazines,
MPA,
newsweek,
offshoring,
Outsourcing,
preventive sourcing,
printing,
publishers,
publishing,
publishing offshoring,
Publishing outsourcing,
ValueNotes,
web advertising Category:
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Publishing Industry,
Publishing outsourcing,
Publishing Practice |
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January 4, 2010, 9:50 am
The newspaper and magazine segments are the largest contributors in revenues to the global publishing industry – contributing close to 52% of global publishing revenues. It would therefore be safe to assume that of all the challenges faced by the industry, none would be as altering (in terms of revenues) as the challenges faced by these two segments. The newspaper and magazine segments have already lost considerable revenues on account of dip in ad revenues. This is directly attributable to the global economic slowdown, which has led to decrease in consumer and corporate spending.
Does a drop in revenues merit a need to re-invent the business model? How are publishers coping with the dip in revenues? Will the digital market provide a strong revenue source? Will this mean more outsourcing/offshoring? Over two posts, I will answer these questions, starting with the newspaper segment.
Continue reading ‘Newspapers: Stop the presses?’ »
Tags:
China,
content,
digital revenues,
dow jones,
google,
hybrid model,
India,
Japan,
news reporting,
newspaper circulation,
newspapers,
offshoring,
Outsourcing,
print revenues,
publishers,
Publishing outsourcing,
PwC,
ValueNotes,
WAN-IFRA,
yahoo Category:
Other,
Publishing Industry,
Publishing outsourcing |
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