May 4, 2012, 1:46 pm
This is the second blog post in a nine-part series detailing the various services and sub-services within select segments in the KPO industry. The first blog post presented the service offerings in the Publishing Outsourcing KPO segment. In this blog post, we discuss the services and sub-services offered by Analytics service providers. The segments we will be covering are listed in the exhibit “KPO segments”.
We believe that a clear delineation of which sub-service belongs under which service category is imperative. Buyers often are confused as to what constitutes a complete value-chain for a segment, and which sub-services can be expected by a service provider in a certain service offering.
Continue reading ‘The Analytics service guide’ »
April 27, 2012, 12:48 pm
Over the next couple of weeks, ValueNotes will be releasing a series of blog posts detailing the various services and sub-services within select segments in the KPO industry. The segments we will be covering are listed in the exhibit “KPO segments”.
This post focuses on the Publishing Outsourcing segment. The variety of service providers in this space is large. However, what one provider may classify as a content service, another might classify as a technology service. There also exist services which only niche service providers’ offer, and that a large or multi-service provider might want to contemplate including in their portfolio offerings. Continue reading ‘The Publishing Outsourcing service guide’ »
Tags:
ad production services,
annual KPO survey,
content services,
design services,
knowledge process outsourcing,
KPO,
KPO survey,
Outsourcing,
pre-press services,
production services,
publishing,
Publishing outsourcing,
technology services Category:
Outsourcing,
Publishing Industry,
Publishing outsourcing |
1 Comment
January 11, 2012, 2:35 pm
U.S. Internet users spent more time on Facebook than Yahoo and Google combined this past year (Nielsen, 2011). Following users, companies are also on track to spend 13.7 percent of their marketing budget on social media advertising (Borrell Inc. , 2012). Traditionally, small businesses advertised in local papers to drum up sales for their businesses. In the current scenario, Facebook and Twitter accounts threaten to usurp the place that newspapers had in selling the business to its readers.
Continue reading ‘Newspapers need to effectively monetize social media if they want to sustain their business’ »
Tags:
advertising,
Austin Statesman,
content,
digital,
facebook,
google,
marketing,
newspaper,
nielsen,
Outsourcing,
ROI,
social media,
Twitter,
Wall Street Journal,
WSJ,
yahoo Category:
Industry trends,
Outsourcing,
Publishing Industry,
Publishing outsourcing,
Publishing Practice |
Comment
This is the second blog post in a nine-part series detailing the various services and sub-services within select segments in the KPO industry. The first blog post presented the service offerings in the Publishing Outsourcing KPO segment. In this blog post, we discuss the services and sub-services offered by Analytics service providers. The segments we will be covering are listed in the exhibit “KPO segments”.
