The RoI of Outsourcing Ad Production

A newspaper or magazine publisher which decides to outsource advertising production to an Outsourced Publishing Service (OPS) provider will need to invest time and resources upfront, and on an ongoing basis as well. The main reasons these publishers decide to embark on an outsourcing project is to achieve cost savings, and improve production efficiencies. While cost should not be the only driving factor when considering outsourcing, it does create predictable cost structures so that a publishing firm can concentrate on its core competencies.

Tangible cost savings are easy to calculate, and they include both the direct and indirect costs of outsourcing. Using the cost model in our white paper, The Outsourcing Imperative for Publishers, sponsored by Express KCS, a publisher can compute the in-house costs of employing a graphic designer, versus outsourcing the task. This white paper also lays out how publishers can take into account more theoretical intangible benefits, such as improved quality and turnaround time which lead to higher revenues.

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The Marketing service guide

This is the final blog post in a nine-part series detailing the various services and sub-services within select segments in the KPO industry. The last blog post presented the service offerings in the Market Research Outsourcing (MRO) segment. In this blog post, we discuss the services and sub-services offered by Marketing service providers. The segments we will be covering are listed in the exhibit “KPO segments”.

We believe that a clear delineation of which sub-service belongs under which service category is imperative. Buyers often are confused as to what constitutes a complete value-chain for a segment, and which sub-services can be expected by a service provider in a certain service offering.

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The MRO service guide

This is the eighth blog post in a nine-part series detailing the various services and sub-services within select segments in the KPO industry. The last blog post presented the service offerings in the Design & Animation segment. In this blog post, we discuss the services and sub-services offered by Market Research Outsourcing (MRO) service providers. The segments we will be covering are listed in the exhibit “KPO segments”.

We believe that a clear delineation of which sub-service belongs under which service category is imperative. Buyers often are confused as to what constitutes a complete value-chain for a segment, and which sub-services can be expected by a service provider in a certain service offering.

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The Design and Animation service guide

Design and Animation KPOThis is the seventh blog post in a nine-part series detailing the various services and sub-services within select segments in the KPO industry. The last blog post presented the service offerings in the Engineering Services Outsourcing (ESO) segment. In this blog post, we discuss the services and sub-services offered by Design & Animation service providers. The segments we will be covering are listed in the exhibit “KPO segments”.

We believe that a clear delineation of which sub-service belongs under which service category is imperative. Buyers often are confused as to what constitutes a complete value-chain for a segment, and which sub-services can be expected by a service provider in a certain service offering.

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The ESO service guide

KPO Segment ESOThis is the sixth blog post in a nine-part series detailing the various services and sub-services within select segments in the KPO industry. The last blog post presented the service offerings in the Business Research segment. In this blog post, we discuss the services and sub-services offered by Engineering Services Outsourcing (ESO) service providers. The segments we will be covering are listed in the exhibit “KPO segments”.

We believe that a clear delineation of which sub-service belongs under which service category is imperative. Buyers often are confused as to what constitutes a complete value-chain for a segment, and which sub-services can be expected by a service provider in a certain service offering.

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The Business Research service guide

This is the fifth blog post in a nine-part series detailing the various services and sub-services within select segments in the KPO industry. The last blog post presented the service offerings in the Financial Research Outsourcing (FRO) segment. In this blog post, we discuss the services and sub-services offered by Business Research service providers. The segments we will be covering are listed in the exhibit “KPO segments”.

We believe that a clear delineation of which sub-service belongs under which service category is imperative. Buyers often are confused as to what constitutes a complete value-chain for a segment, and which sub-services can be expected by a service provider in a certain service offering.

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The FRO service guide

This is the fourth blog post in a nine-part series detailing the various services and sub-services within select segments in the KPO industry. The last blog post presented the service offerings in the Legal Process Outsourcing (LPO) segment. In this blog post, we discuss the services and sub-services offered by Financial Research Outsourcing (FRO) service providers. The segments we will be covering are listed in the exhibit “KPO segments”.

We believe that a clear delineation of which sub-service belongs under which service category is imperative. Buyers often are confused as to what constitutes a complete value-chain for a segment, and which sub-services can be expected by a service provider in a certain service offering.

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The LPO service guide

This is the third blog post in a nine-part series detailing the various services and sub-services within select segments in the KPO industry. The last blog post presented the service offerings in the Analytics segment. In this blog post, we discuss the services and sub-services offered by LPO service providers. The segments we will be covering are listed in the exhibit “KPO segments”.

We believe that a clear delineation of which sub-service belongs under which service category is imperative. Buyers are often confused as to what constitutes a complete value-chain for a segment, and which sub-services are offered by a service provider in a certain service offering.

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The Analytics service guide

The Analytics KPO segmentThis is the second blog post in a nine-part series detailing the various services and sub-services within select segments in the KPO industry. The first blog post presented the service offerings in the Publishing Outsourcing KPO segment. In this blog post, we discuss the services and sub-services offered by Analytics service providers. The segments we will be covering are listed in the exhibit “KPO segments”.

We believe that a clear delineation of which sub-service belongs under which service category is imperative. Buyers often are confused as to what constitutes a complete value-chain for a segment, and which sub-services can be expected by a service provider in a certain service offering.

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The Publishing Outsourcing service guide

The nine KPO segmentsOver the next couple of weeks, ValueNotes will be releasing a series of blog posts detailing the various services and sub-services within select segments in the KPO industry. The segments we will be covering are listed in the exhibit “KPO segments”.

This post focuses on the Publishing Outsourcing segment. The variety of service providers in this space is large. However, what one provider may classify as a content service, another might classify as a technology service. There also exist services which only niche service providers’ offer, and that a large or multi-service provider might want to contemplate including in their portfolio offerings. Continue reading ‘The Publishing Outsourcing service guide’ »